If you've spent any time on the Internet looking for professionals, you've seen those sites that use hype to sell their products. You can't miss hype, with its exclamation points, bold and caps text, and enthusiasm through the roof. But when is hype appropriate and will it really help you with your search for professionals ?
If you visit a lot of professionals sites on the net, you'll begin to notice that most of them are exactly the same. Sure, they are selling different brands of professionals, but on the surface they are about as different as the Olsen twins.
