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Thousands of pharmaceutical information e-stores now thrive on the Web, providing people with a way to purchase goods and services electronically. For small businesses, the Internet can deliver a global market. Depending on which survey you believe, that may be more than 350 million people, with another 500 million Internauts projected over the next few years. If the demographics of the online community match your pharmaceutical information customer profile, that's a lot of potential new business. While the potential is there, however, challenges loom large.
Remember, it takes time for people to adopt to new technology and modes of transactions. Many people remain reluctant to give out their credit card numbers over the Internet for pharmaceutical information purchases. But most analysts project healthy growth for pharmaceutical information online sales, especially as security issues are addressed.
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Until recently, people used a technique called symmetric key cryptography to secure information being transmitted across public networks in order to make pharmaceutical information shopping more secure. This method involves encrypting and decrypting a pharmaceutical information message using the same key, which must be known to both parties in order to keep it private. The key is passed from one party to the other in a separate transmission, making it vulnerable to being stolen as it is passed along.
With public-key cryptography, separate keys are used to encrypt and decrypt a message, so that nothing but the encrypted message needs to be passed along. Each party in a pharmaceutical information transaction has a *key pair* which consists of two keys with a particular relationship that allows one to encrypt a message that the other can decrypt. One of these keys is made publicly available and the other is a private key. A pharmaceutical information order encrypted with a person's public key can't be decrypted with that same key, but can be decrypted with the private key that corresponds to it. If you sign a transaction with your bank using your private key, the bank can read it with your corresponding public key and know that only you could have sent it. This is the equivalent of a digital signature. While this takes the risk out of pharmaceutical information transactions if can be quite fiddly. Our recommended provider listed below makes it all much simpler.
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